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direct marketing > new product launch
introducing a new brand on the market is done through above-the-line communication and completed with field marketing activities. consumers will be invited to test the product and reflect their opinion.
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mountain dew
launching of mountain dew in schools, universities and beach resorts. marketing event included a live roller blades show
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mountain dew
launching of mountain dew in schools, universities and beach resorts. marketing event included a live roller blades show
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